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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
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Developing a specialized service quality model for universities
Fazli-Salehi, Reza; Esfidani, Mohammad Rahim; Torres, … - In: Services marketing quarterly 40 (2019) 3, pp. 206-223
Persistent link: https://www.econbiz.de/10012179177
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Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Journal of internet commerce 18 (2019) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
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Customer, corporation, and cause : a comprehensive model of cause selection in cause-related marketing
Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
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Values driving organic food purchase intention : a comparative analysis between a developing Eastern country (Iran) and a developed Western country (US)
Shahriari, Elmira; Torres, Ivonne M.; Zúñiga, Miguel … - In: Journal of international consumer marketing 31 (2019) 4, pp. 317-329
Persistent link: https://www.econbiz.de/10012200739
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Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a gener...
Torres, Ivonne M.; Gelb, Betsy D. - In: Journal of advertising research 42 (2002) 6, pp. 69-76
Persistent link: https://www.econbiz.de/10006507770
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Services' influence on minority portrayals in magazine advertising
Briggs, Elten; Landry, Timothy D.; Torres, Ivonne M. - In: The journal of services marketing 24 (2010) 3, pp. 209-219
Persistent link: https://www.econbiz.de/10008418645
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A tale of two theories: Sympathy or competition?
Torres, Ivonne M. - In: Journal of business research : JBR 60 (2007) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10007594705