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1
Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 690-704
Persistent link: https://www.econbiz.de/10008649285
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How far can you rely on a concept test? : the generalisability of testing over occasions
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 363-382
Persistent link: https://www.econbiz.de/10003983498
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3
How cloudy a crystal ball : a psychometric assesssment of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 238-252
Persistent link: https://www.econbiz.de/10003946161
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4
Individual differences in consumer responses to traditional versus virtual concept testing
Peng, Ling
;
Cui, Geng
;
Li, Chunyu
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569983
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5
A framework for optimising the cost and performance of concept testing
Peng, Ling
;
Li, Chunyu
;
Wan, Xiang
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 1000-1013
Persistent link: https://www.econbiz.de/10009576991
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6
Devil or angel? : how the virtual testing environment can affect product evaluations
Peng, Ling
;
He, Yongfu
;
Wan, Xiang
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10009160877
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7
Selecting ideas for new product development : comparison of monadic test and adaptive concept screening under the G theory framework
Cui, Geng
;
Peng, Ling
;
Florès, Laurent Pierre
- In:
European journal of innovation management : EJIM
18
(
2015
)
3
,
pp. 380-396
Persistent link: https://www.econbiz.de/10011339376
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8
The effects of image congruence and self-monitoring on product evaluations : a comparison between Genuine and counterfeit products
Peng, Ling
;
Wong, Ada Hiu Kan
;
Wan, Lisa Chun-ying
- In:
Journal of global marketing
25
(
2012
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10009617931
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Productivity spillovers among linked sectors
Peng, Ling
;
Hong, Yongmiao
- In:
China economic review : an international journal
25
(
2013
),
pp. 44-61
Persistent link: https://www.econbiz.de/10009756625
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10
The comparative impact of critics and consumers : applying the generalisability theory to online movie ratings
Peng, Ling
;
Cui, Geng
;
Li, Chunyu
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 413-436
Persistent link: https://www.econbiz.de/10009762377
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