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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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"Survey": needless despoilment of a traditiona research term
Gaski, John F. - In: International journal of market research : JMRS ; the … 55 (2013) 3, pp. 337-356
Persistent link: https://www.econbiz.de/10009762392
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On the competing definitions of economic recession - and their unfortunate political overtones
Gaski, John F. - In: Business cycles in economics : types, challenges and …, (pp. 1-10). 2014
Persistent link: https://www.econbiz.de/10010421840
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Capital market efficiency and its implications for the investor : a case of a superior product mismarketed
Gaski, John F. - In: Innovations in investments and corporate finance, (pp. 105-125). 2002
Persistent link: https://www.econbiz.de/10001708965
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Interrelations among a channel entity's power sources : impact of the exercise of reward and coercion on expert, referent, and legitimate power sources
Gaski, John F. - In: Journal of marketing research : JMR 23 (1986) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10001008595
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Dangerous territory : the societal marketing concept revisited
Gaski, John F. - In: Business horizons 28 (1985) 4, pp. 42-47
Persistent link: https://www.econbiz.de/10001024878
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Nomic necessity in marketing theory : the issue of counterfactual conditions
Gaski, John F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 310-320
Persistent link: https://www.econbiz.de/10001020255
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Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects
Gaski, John F. - In: Journal of macromarketing 41 (2021) 4, pp. 521-526
Persistent link: https://www.econbiz.de/10012794234
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Toward social responsibility, not the social responsibility semblance : marketing does not need a conscience
Gaski, John F. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 7-24
Persistent link: https://www.econbiz.de/10013401656