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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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Consumer perceptions of CSR : (how) is China different?
Kolk, Ans; Dolen, Willemijn M. van; Ma, Leiming - In: International marketing review 32 (2015) 5, pp. 492-517
Persistent link: https://www.econbiz.de/10011507106
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"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès; Spotswood, Fiona - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
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Consumers' beliefs about firm's CSR initiatives and their purchase behaviour
Abdeen, Afra; Rajah, Edwin; Gaur, Sanjaya Singh - In: Marketing intelligence & planning 34 (2016) 1, pp. 2-18
Persistent link: https://www.econbiz.de/10011459163
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Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis
Borges, Ana Pinto; Rodrigues, Paula Cristina; Ribeiro, … - In: Global business & economics review 21 (2019) 5, pp. 583-604
Persistent link: https://www.econbiz.de/10012127055
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Happiness, altruism and the Prius effect : how do they influence consumer attitudes towards environmentally responsible clothing?
Reimers, Vaughan; Magnuson, Bryce; Chao, Fred - In: Journal of fashion marketing and management 21 (2017) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10011703071
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Certification and socially responsible production
Cappelen, Alexander W.; Ognedal, Tone - In: Economics of governance 18 (2017) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10011890182
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility
Wenbin, Sun; Price, Joseph M. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1209-1238
Persistent link: https://www.econbiz.de/10011608901