of the perception of advertising images - an eye-tracking study measured how the general attitudes towards gender roles … overcome gender stereotypes in advertising, to avoid advertising errors associated with unjustified sexualisation and … eroticisation of visual advertising images and models. It also suggests directions for future research on various aspects of gender …

consumers’ nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of … openness are also supported. Cultural sensitivity towards nudity has a profound impact on advertising effectiveness and thereby …. The results suggest that no matter how global the brand may be, a standardized global advertising approach may not work …