Similar Search Results

TV viewing and advertising targeting

Deng, Yiting; Mela, Carl F. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 99-118

Persistent link: https://www.econbiz.de/10011819665

The effect of content on zapping in TV advertising

Becker, Maren; Scholdra, Thomas P.; Berkmann, Manuel; … - In: Journal of marketing 87 (2023) 2, pp. 275-297

Persistent link: https://www.econbiz.de/10014245090

You eat "like a girl" : gender differences in content and effects of food advertising depicting sports

Castonguay, Jessica; Bakir, Aysen - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 233-256

Persistent link: https://www.econbiz.de/10012243196

A content analysis of television food advertising to children : comparing low and general-nutrition food

Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210

Persistent link: https://www.econbiz.de/10011488480

Nostalgic advertising in India : a content analysis of Indian TV advertisements

Srivastava, Ekta; Maheswarappa, Satish Sasalu; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 47-69

Persistent link: https://www.econbiz.de/10011613293

Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign

Lyon, Phil - In: History of retailing and consumption 10 (2024) 2, pp. 168-186

Persistent link: https://www.econbiz.de/10015048041

Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies

Kim, Kihan; Cheong, Yunjae - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 7-22

Persistent link: https://www.econbiz.de/10009508906

How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast

Jeong, Yongick; Tran, Hai L.; Zhao, Xinshu - In: Journal of advertising research 52 (2012) 1, pp. 87-101

Persistent link: https://www.econbiz.de/10009548160

Program-involvement effects on commercial attention and recall of successive and embedded advertising

Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C. - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 25-38

Persistent link: https://www.econbiz.de/10009659328

Super Bowl Ads

Hartmann, Wesley R.; Klapper, Daniel - 2018

We explore the effects of television advertising in the setting of the NFL’s Super Bowl telecast. The Super Bowl is … well suited for evaluating advertising because viewers pay attention to the ads, more than 40 percent of households watch … advertising. First, the relationship between Super Bowl viewership and sales in the week leading up to the game reveals the brands …

Persistent link: https://www.econbiz.de/10014149451