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Clark, Ronald A.; Haytko, Diana L.; Hermans, Charles M.; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 177-190

Persistent link: https://www.econbiz.de/10012200725

Measuring consumer readiness to purchase green products

Vowles, Nicole S.; Chang, Tung-zong - In: Journal of customer behaviour 17 (2018) 1/2, pp. 31-47

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The role of green practices toward the green word-of-mouth using stimulus-organism-response model

Hameed, Irfan; Hussain, Hamid; Khan, Kamran - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 1046-1061

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Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

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Green marketing, environmental awareness, and innovation as factors for the purchase of green products

Pinto, Isabel Fernandes; Borges, Ana Pinto; Vieira, … - In: Sustainable marketing, branding, and reputation …, (pp. 178-194). 2023

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Sustainability à la carte : a systematic review of green restaurant research : 2010-2023

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Self-image and green buying intentions among university students : the role of environmental concern and social influence

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Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness

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An analysis of the green consumer domain within sustainability research : 1975 to 2014

Kumar, Prashant; Polonsky, Michael J. - In: Australasian marketing journal 25 (2017) 2, pp. 85-96

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Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment

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