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A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima; Bhatt, Anil; Rani, Leela - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard; Winters, Amelie; Fränzel, Nils - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
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Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Movahedisaveji, Mohammad Mahdi; Shaukat, Badiea - In: Journal of management analytics 7 (2020) 1, pp. 69-104
Persistent link: https://www.econbiz.de/10012171634
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Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.; Wang, Han-Yu - In: The journal of product & brand management 32 (2023) 6, pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de; Carneiro-da-Cunha, Julio Araujo; … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 100-121
Persistent link: https://www.econbiz.de/10014340166