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Toward a theory of motivation and personality with application to word-of-mouth communications
Mowen, John C.; Park, Sojin; Zablah, Alex R. - In: Journal of business research : JBR 60 (2007) 6, pp. 590-596
Persistent link: https://www.econbiz.de/10003486960
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The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.; Brown, Brian P.; Donthu, Naveen - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
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A communication based perspective on customer relationship management (CRM) success
Zablah, Alex R. - 2005
Persistent link: https://www.econbiz.de/10003953855
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The role of mentoring in promoting organizational commitment among black managers : an evaluation of the indirect effects of racial similarity and shared racial perspectives
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N. - In: Journal of business research : JBR 61 (2008) 7, pp. 732-738
Persistent link: https://www.econbiz.de/10003709489
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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
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A Job Demands-Resources (JD-R) perspective on new product selling : a framework for future research
Zablah, Alex R.; Chonko, Lawrence B.; Bettencourt, Lance A. - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10009505532
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What factors influence buying center brand sensitivity?
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: Industrial marketing management : the international … 41 (2012) 3, pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
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Gratitude versus entitlement : a dual process model of the profitability implications of customer prioritization​
Wetzel, Hauke; Hammerschmidt, Maik; Zablah, Alex R. - In: Journal of marketing 78 (2014) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10010345576
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Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.; Zablah, Alex R.; Hair, Joseph F.; … - In: Journal of marketing theory and practice 24 (2016) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
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Exploring the state of salesperson insecurity : how it emerges and why it matters?
Chaker, Nawar N.; Schumann, David W.; Zablah, Alex R.; … - In: Journal of marketing theory and practice 24 (2016) 3, pp. 344-364
Persistent link: https://www.econbiz.de/10011532958