Similar Search Results

Advertising in social media : a review of empirical evidence

Knoll, Johannes - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 266-300

Persistent link: https://www.econbiz.de/10011581161

The effect of social media and advertising activities on affiliate marketing

Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72

Persistent link: https://www.econbiz.de/10012105499

Social TV, advertising, and sales : are social shows good for advertisers?

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295

Persistent link: https://www.econbiz.de/10012022542

Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)

Nuseir, Mohammed T. - In: International journal of procurement management 13 (2020) 1, pp. 134-142

Persistent link: https://www.econbiz.de/10012178404

Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model

Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822

Persistent link: https://www.econbiz.de/10011976101

Are there differing strategies for social media use by winery size in California?

Higgins, Lindsey M.; Wolf, Marianne McGarry - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 64-78

Persistent link: https://www.econbiz.de/10011804273

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Persistent link: https://www.econbiz.de/10014506335

Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives

Adeola, Ogechi (ed.); Twum, Kojo Kakra (ed.); … - 2023

Digital Perspectives on Public Sector Marketing Communications -- Part 2: Advertising and Direct Marketing -- Chapter 2 …: Public Service Advertising and Celebrity endorsement in Ghana -- Chapter 3: Direct Marketing in the Kenyan Public Sector …

Persistent link: https://www.econbiz.de/10014253072

Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284

Persistent link: https://www.econbiz.de/10013440055

The value of social media advertising strategies on tourist behavior : a game-changer for small rural businesses

Jones, Nory B.; Miles, Patti; Beaulieu, Tanya - In: Journal of small business strategy 31 (2021) 4, pp. 64-75

Persistent link: https://www.econbiz.de/10013346746