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The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 161-174). 2021
Persistent link: https://www.econbiz.de/10012491565
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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising
Aggarwal, Vivek; Yadav, Prashant Dev; Singh, Vinod Kumar; … - In: World review of entrepreneurship, management and … 17 (2021) 6, pp. 777-794
Persistent link: https://www.econbiz.de/10012694154
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On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg; Dolen, Willemijn M. van; Kolk, Ans - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
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The effects of message tone and formats of CSR messages on engagement in social media
Chae, Myoung-Jin - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 501-511
Persistent link: https://www.econbiz.de/10012671429
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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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The lasting effects of social meia trends on advertising
Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82
Persistent link: https://www.econbiz.de/10011557313
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Social media sentiments and firm value
Benjamin, Samuel Jebaraj; Biswas, Pallab Kumar; … - In: Applied economics 54 (2022) 26, pp. 2983-2997
Persistent link: https://www.econbiz.de/10013171176
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713