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Internationalising cultural products : the Ouroboros strategy and the case of visual kei
Chen, Steven - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1214-1240
Persistent link: https://www.econbiz.de/10012178617
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Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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Psychic distance, marketing strategy adaptation and export performance : the role of international experience
Šeinauskienė, Beata; Virvilaitė, Regina; Alon, Ilan - In: European journal of international management : EJIM 18 (2022) 2/3, pp. 444-477
Persistent link: https://www.econbiz.de/10013435528
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International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.; Weaven, Scott; Perkins, Helen; … - In: Journal of international marketing 26 (2018) 1, pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man; Knight, Gary A.; Tansuhaj, Patriya S. - In: Journal of global marketing 27 (2014) 3, pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
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The impact of export promotion on export market entry
Schminke, Annette; Van Biesebroeck, Johannes - 2017
Persistent link: https://www.econbiz.de/10011619197
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Using stepping stones to enter distant export markets
Lejour, Arjan; Creusen, Harold - In: Global economy journal : GEJ 15 (2015) 1, pp. 107-132
Persistent link: https://www.econbiz.de/10010518670
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International market selection, entry mode decisions and psychic distance for SMEs
Francioni, Barbara - In: International journal of strategic change management : IJSCM 5 (2013/14) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10010466412
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The impact of entrepreneurial orientation on foreign market entry : the roles of marketing program adaptation, cultural distance, and unanticipated events
Baker, William E.; Grinstein, Amir; Perin, Marcelo … - In: Journal of international entrepreneurship 18 (2020) 1, pp. 63-91
Persistent link: https://www.econbiz.de/10012228412