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Market orientation and CSR : performance implications

Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284

Persistent link: https://www.econbiz.de/10011543576

Measuring level of market orientation for an Islamic microfinance institution case study of Amanah Ikhtiar Malaysia (AIM)

Kazemian, Soheil; Rahman, Rashida Abdul; Ibrahim, Zuraeda - In: Qualitative research in financial markets 6 (2014) 3, pp. 258-277

Persistent link: https://www.econbiz.de/10010480961

Market orientation, corporate social responsibility, and firm performance : the moderating role of relationship marketing orientation

Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19

This study aims to examine the relationship among concepts as market orientation, corporate social responsibility, firm performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was conducted with quantitative test on a sample of...

Persistent link: https://www.econbiz.de/10012656942

Sustainable marketing activities of traditional fashion market and brand loyalty

Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301

Persistent link: https://www.econbiz.de/10012417131

Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability

Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017

Persistent link: https://www.econbiz.de/10012145426

Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns

Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226

Persistent link: https://www.econbiz.de/10011635483

Building brand relationships through corporate social responsibility

Sen, Sankar; Du, Shuili; Bhattacharya, C. B. - In: Handbook of brand relationships, (pp. 195-211). 2009

Persistent link: https://www.econbiz.de/10003915598

The influence of green advertising during a corporate disaster

Bodkin, Charles D.; Amato, Louis; Amato, Christie H. - In: Corporate communications : an international journal 20 (2015) 3, pp. 256-275

Persistent link: https://www.econbiz.de/10011401363

The meaning and uses of cause-related marketing

Ikiebey, Godson; Omovbude, Rita; Shogbanmu, Segun; … - In: The marketing review 15 (2015) 3, pp. 383-401

Persistent link: https://www.econbiz.de/10011438105

An integrated model of cause-related marketing strategy development

Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95

Persistent link: https://www.econbiz.de/10010467849

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