Harris, Patricia; Dall’Olmo Riley, Francesca; Riley, Debra - In: International Journal of Retail & Distribution Management 45 (2017) 4, pp. 419-445
Purpose Grounded on approach/avoidance behaviour theory, the purpose of this paper is to develop a typology of grocery shoppers based on the concomitant perceived advantages and disadvantages of shopping online and in store for a single cohort of consumers who buy groceries in both channels....