Castro, Lorena; Marquez, Jose - In: Qualitative Market Research: An International Journal 20 (2017) 1, pp. 43-59
Purpose This research aims to explore the way companies can use social network sites, in particular Facebook, to … those made by other authors Findings The results indicate that Facebook users construct their virtual identity with elements … socially desirable. Each Facebook feature is used with different intentions, and that is why different elements of the self can …