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71
Perception of Indian consumers towards social media advertisements in
Facebook
, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
72
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
73
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
74
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
75
Brand loyalty through love for a brand's
Facebook
page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
Saved in:
76
Modeling
Facebook
users' behavior towards the use of pages related to healthy diet and sport activities
Misirlis, Nikolaos
;
Elshof, Marjon
;
Vlachopoulou, Maro
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
7
(
2021
)
2
,
pp. 49-57
Persistent link: https://www.econbiz.de/10012795116
Saved in:
77
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in
Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
78
Testing a conceptual model of
Facebook
brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
79
Does a virtual like cause actual liking? : how following a brand's
facebook
updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
80
Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente
;
Peiró-Signes, Angel
; …
- In:
International business and economics research journal
13
(
2014
)
7
,
pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
Saved in:
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