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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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The out-of-stock (OOS) effect on choice shares of available options
Huang, Yunhui; Zhang, Y. Charles - In: Journal of retailing 92 (2016) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10011484032
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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Comparing online and in-store risks in multichannel shopping
Bezes, Christophe - In: International journal of retail & distribution management 44 (2016) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
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"It was not that long!" : the effects of the in-store TV screen content and customers emotions on consumer waiting perception
Borges, Adilson; Herter, Márcia Maurer; Chebat, … - In: Journal of retailing and consumer services 22 (2015), pp. 96-106
Persistent link: https://www.econbiz.de/10010468493
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Retail atmospherics : the impact of a brand dictated theme
Foster, Jamye; Andrews MacLelland, Melinda - In: Journal of retailing and consumer services 22 (2015), pp. 195-205
Persistent link: https://www.econbiz.de/10010469047
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The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles; Brakus, J. Joško; Gupta, Suraksha; … - In: Journal of business research : JBR 67 (2014) 11, pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
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The store-as-a-brand strategy : the effect of store environment on customer responses
Kumar, Archana; Kim, Youn-kyung - In: Journal of retailing and consumer services 21 (2014) 5, pp. 685-695
Persistent link: https://www.econbiz.de/10010407241
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Consumer perception scale in store environment (CPS-SE) for measuring consumer buying behavior
Jha, Shalini; Singh, Bharti; K. P., Suresh - In: The IUP journal of marketing management : IJMM 13 (2014) 3, pp. 48-70
Persistent link: https://www.econbiz.de/10010422207
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Insights from in-store marketing experiments
Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014
Persistent link: https://www.econbiz.de/10010424895