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Employer brand scale development and validation: a second-order factor approach
Tanwar, Karnica; Prasad, Asha - In: Personnel Review 46 (2017) 2, pp. 389-409
literature review and conduction of qualitative interviews to generate items. Five employer brand dimensions have been derived …, and compensation and benefits. Also, the higher order measurement model suggests that employer brand is most influenced by …
Persistent link: https://www.econbiz.de/10014975241
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Exploring the impact of employer brand attributes on financial performance : an intellectual capital perspective
Dženopoljac, Vladimir; Ognjanović, Jasmina; … - In: Journal of intellectual capital 24 (2023) 7, pp. 31-54
Persistent link: https://www.econbiz.de/10014506820
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Toward a measure of brand pride : scale development and validation
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: The journal of brand management : an international journal 31 (2024) 4, pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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Impact of prevailing work culture on employer image (study on select commercial Banks in India)
Gangopadhyay, Pradipta - In: Research bulletin / The Institute of Cost Accountants … 37 (2013), pp. 134-154
Persistent link: https://www.econbiz.de/10011419542
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The effect of employer brand dimensions on job satisfaction gender as a moderator
Tanwar, Karnica; Prasad, Asha - In: Management decision : MD 54 (2016) 4, pp. 854-886
Persistent link: https://www.econbiz.de/10011482041
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The effect of employer brand dimensions on organisational commitment : evidence from Indian IT industry
Tanwar, Karnica - In: Asia-Pacific journal of management research and … 12 (2016) 3/4, pp. 282-290
Persistent link: https://www.econbiz.de/10011785071
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The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria; Kenning, Peter - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
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Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla; Viot, Catherine - In: Journal of business research : JBR 126 (2021), pp. 605-613
Persistent link: https://www.econbiz.de/10012494326