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"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
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The influence of brand experience on brand satisfaction, trust and attachment in South Africa
Chinomona, Richard - In: International business and economics research journal 12 (2013) 10, pp. 1303-1315
Persistent link: https://www.econbiz.de/10010200661
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Investigating consumer-brand relational authenticity
Ilicic, Jasmina; Webster, Cynthia M. - In: The journal of brand management : an international journal 21 (2014) 4, pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
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Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert; Nusair, Khaldoon; Bilgihan, Anil; … - In: Tourism review : the official journal of the AIEST 68 (2013) 4, pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
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Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny - In: International journal of hospitality management 114 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
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Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: International journal of advertising : the review of … 39 (2020) 5, pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
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The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa; Sousa, Bruno - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 29-46
Persistent link: https://www.econbiz.de/10012523247