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Retail customer segmentation based on relational benefits
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
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Retail store loyalty : a comparison of two customer segments
Yavas, Ugur; Babakus, Emin - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 477-492
Persistent link: https://www.econbiz.de/10009521982
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti; Srivastav, Pratish - In: The international review of retail, distribution and … 26 (2016) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
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A qualitative investigation of shopping behavior of customers at bottom of the pyramid
Sharma, Bodh Raj; Gupta, Nikita - In: Journal of global marketing 34 (2021) 4, pp. 308-327
Persistent link: https://www.econbiz.de/10012650607
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LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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The role of shopping mission in retail customer segmentation
Sokol, Ondřej; Holý, Vladimír - In: International journal of market research 63 (2021) 4, pp. 454-470
Persistent link: https://www.econbiz.de/10012593924
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A Customer Segmentation Framework for Targeted Category Coupons in Retail
von Mutius, Bernhard - 2020
It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...
Persistent link: https://www.econbiz.de/10012848772