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The moderating role of hotel type on advertising expenditure returns in franchised chains
Hsu, Liwu; Zhang, Jie Jennifer; Lawrence, Benjamin - In: Journal of advertising 49 (2020) 5, pp. 575-591
Persistent link: https://www.econbiz.de/10012424339
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How do franchise ownership structure and strategic investment emphasis influence stock returns and risks?
Hsu, Liwu; Kaufmann, Patrick J.; Srinivasan, Shuba - In: Journal of retailing 93 (2017) 3, pp. 350-368
Persistent link: https://www.econbiz.de/10011744859
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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Branding and firm value
Srinivasan, Shuba; Hsu, Liwu; Fournier, Susan - In: Handbook of marketing and finance, (pp. 155-203). 2012
Persistent link: https://www.econbiz.de/10009552470
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How do brand portfolio strategies affect firm value?
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: MSI reports : working paper series (2011) 3, pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
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The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu; Lawrence, Benjamin - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
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Seeking pleasure or avoiding pain : influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies
Kashmiri, Saim; Gala, Prachi; Nicol, Cameron Duncan - In: Journal of business research : JBR 105 (2019), pp. 227-242
Persistent link: https://www.econbiz.de/10012128503
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Me, myself, and I : influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
Kashmiri, Saim; Nicol, Cameron Duncan; Arora, Sandeep - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 633-656
Persistent link: https://www.econbiz.de/10011772288
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Return on Investments in Hotel Franchising : Understanding Moderating Effects of Franchisee Dependence
Lawrence, Benjamin; Zhang, Jie J.; Hsu, Liwu; Zheng, Sarah - In: Production and Operations Management 30 (2021) 8, pp. 2420-2440
Persistent link: https://www.econbiz.de/10012538562
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How do brand portfolio strategies affect firm value?
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: MSI reports : working paper series (2011) 3, pp. 95-155
Persistent link: https://www.econbiz.de/10010005584