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"Happy together" : effects of brand community engagement on customer happiness

Niedermeier, Anna; Albrecht, Lisa; Jahn, Benedikt - In: Journal of relationship marketing : innovations and … 18 (2019) 1, pp. 54-76

Persistent link: https://www.econbiz.de/10012181018

The links between social motivational engagements, brand community commitment and repurchase intention across online brand communities

Časas, Ramūnas; Palaima, Tomas; Mironidze, Lasha - In: Organizations and markets in emerging economies 7 (2019) 2, pp. 7-24

The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities. The current study demonstrates that online brand community commitment mediates the...

Persistent link: https://www.econbiz.de/10012195038

Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 530-545

Persistent link: https://www.econbiz.de/10012145793

Brand communities and self-concept congruency in the case of a music festival

Klára, Kazár - In: Tourism and hospitality research : THR 20 (2020) 2, pp. 157-169

Persistent link: https://www.econbiz.de/10012213248

Modelling the impact of activity in brand communities on loyalty

Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012199983

Engagement in the online brand community : impacts of cultural traits

Long Hoang Le; Duong, Giang Huong - In: Journal of international consumer marketing 32 (2020) 2, pp. 146-158

Persistent link: https://www.econbiz.de/10012200812

Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues

Thomas, Robert - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1470-1502

Persistent link: https://www.econbiz.de/10012042285

Brand network communities : leveraging brand relationships within the supply-chain

Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521

Persistent link: https://www.econbiz.de/10011771415

Corporte conflict management on social media brand fan pages

Dineva, Denitsa Petrova; Breitsohl, Jan Christian; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 679-698

Persistent link: https://www.econbiz.de/10011746371

Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study

Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58

Persistent link: https://www.econbiz.de/10011636431