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Scanalyse - a case study of th...
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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1
Social-cultural-psychological perspectives on future word-of-mouth research
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10011891432
Saved in:
2
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
3
Peer influence in the diffusion of iPhone 3G over a large social network
Matos, Miguel Godinho de
;
Ferreira, Pedro
;
Krackhardt, David
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1103-1133
Persistent link: https://www.econbiz.de/10010433228
Saved in:
4
Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo
;
Ferreira, Pedro
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
Saved in:
5
The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Mazzarol, Tim
- In:
Strategy and communication for innovation
,
(pp. 173-193)
.
2013
Persistent link: https://www.econbiz.de/10010246339
Saved in:
6
Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
Zhang, Hao
;
Liang, Xiaoning
;
Qi, Chenyue
- In:
Journal of business research : JBR
130
(
2021
),
pp. 453-461
Persistent link: https://www.econbiz.de/10012544856
Saved in:
7
How behaviors on social network sites and online social capital influence social commerce intentions
Horng, Shwu-Min
;
Wu, Chih-Lun
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168984
Saved in:
8
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
9
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
10
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
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