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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management

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The perceptions of supplier-buyer relations and its affect on the corporate brand

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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...

Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468

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Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation

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Corporate identity at the stakeholder group level

Glanfield, Keith; Saunders, John A.; Evanschitzky, Heiner; … - In: International studies of management and organization 47 (2017) 2, pp. 135-158

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Linking corporate social responsibility with reputation and brand of the firm

He, Yifan; Lin, Wenfang; Streimikis, Justas - In: Amfiteatru economic : an economic and business research … 21 (2019) 51, pp. 442-460

), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as … relationship between CSR, Corporate Image, Corporate Reputation and Corporate Brand and their outcomes linked to the financial and …

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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets

Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99

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Ethical management of intangible assets in contemporary organizations

Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392

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The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty

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The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece

Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330

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