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Integrating identity, strategy and communications for trust, loyalty and commitment

Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604

Persistent link: https://www.econbiz.de/10011698245

A framework of place branding, place image, and place reputation : antecedents and moderators

Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264

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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474

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Influence of innovation capability and customer experience on reputation and loyalty

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889

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Promissing the dream : changing destination image of London through the effect of website place

Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110

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Fly me to the moon : from corporate branding orientation to retailer preference and business performance

Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112

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Exploring value co-creation concept : a bibliometric analysis of 20 years of research and theory

Alqayed, Yousef; Foroudi, Pantea; Kooli, Kaouther; … - In: Sustainable branding : ethical, social, and …, (pp. 291-309). 2021

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Corporate identity : definition and component

Foroudi, Mohammad Mahdi; Foroudi, Pantea; Balmer, John M.T. - In: Building corporate identity, image and reputation in …, (pp. 11-74). 2022

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Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies

Foroudi, Pantea; Foroudi, Mohammad Mahdi; Hafeez, Khalid; … - In: Building corporate identity, image and reputation in …, (pp. 75-112). 2022

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Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting

Foroudi, Mohammad Mahdi; Foroudi, Pantea; Jin, Zhongqi - In: Building corporate identity, image and reputation in …, (pp. 113-139). 2022

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