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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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Cause related marketing : developing a tripartite approach with BMW
Papasolomou, Ioanna; Kitchen, Philip J. - In: Corporate reputation review : an international journal 14 (2011/12) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10009162075
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens; Kitchen, Philip J. - In: Journal of business strategy 36 (2015) 2, pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
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Word of mouth and social media : introduction
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 2-4
Persistent link: https://www.econbiz.de/10010243437
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Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.; Tourky, Marwa E.; Dean, Dianne; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
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Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.; Sharifah Faridah Syed Alwi; Norbani … - In: Marketing intelligence & planning 32 (2014) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986