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A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
Simmonds, Lucy; Bogomolova, Svetlana; Kennedy, Rachel; … - In: Psychology & Marketing 37 (2020) 8, pp. 1057-1067
Persistent link: https://www.econbiz.de/10012273762
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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Fundamental patterns of in-store shopper behavior
Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
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Life after death? : analyzing post-defection consumer brand equity
Bogomolova, Svetlana - In: Journal of business research : JBR 63 (2010) 11, pp. 1135-1141
Persistent link: https://www.econbiz.de/10008696688
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Extending validity testing of the Persuasion Principles Index
Hartnett, Nicole; Greenacre, Luke; Kennedy, Rachel; … - In: European Journal of Marketing 54 (2020) 9, pp. 2245-2255
Purpose: This study aims to independently test the predictive validity of the Persuasion Principles Index (PPI) for video advertisements for low-involvement products with a measure of in-market sales effectiveness. This study follows the inaugural test conducted by Armstrong et al. (2016) for...
Persistent link: https://www.econbiz.de/10012275512
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How persistent are duplication of purchase partitions?
Anesbury, Zachary William; Bennett, Dag; Kennedy, Rachel - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 137-152
Persistent link: https://www.econbiz.de/10012632445
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Quantifying the target market for advertisers
Graham, Charles; Kennedy, Rachel - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10012632446
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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How clutter affects advertising effectiveness
Hammer, Peter; Riebe, Erica; Kennedy, Rachel - In: Journal of advertising research 49 (2009) 2, pp. 159-163
Persistent link: https://www.econbiz.de/10003860526
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Is once really enough? : making generalizations about advertising's convex sales response function
Taylor, Jennifer; Kennedy, Rachel; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 198-200
Persistent link: https://www.econbiz.de/10003860568