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Is once really enough? : making generalizations about advertising's convex sales response function
Taylor, Jennifer; Kennedy, Rachel; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 198-200
Persistent link: https://www.econbiz.de/10003860568
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The total long-term sales effects of advertising: lessons from single source
Newstead, Kate; Taylor, Jennifer; Kennedy, Rachel; … - In: Journal of advertising research 49 (2009) 2, pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
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Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel; McColl, Bruce - In: Journal of advertising research 52 (2012) 2, pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
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Creative that sells : how advertising execution affects sales
Hartnett, Nicole; Kennedy, Rachel; Sharp, Byron; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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Comparing direct and indirect branding in advertising
Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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How do shoppers behave online? : an observational study of online grocery shopping
Anesbury, Zachary; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10011508824
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How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel; Northover, Haydn - In: Journal of advertising research 56 (2016) 2, pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
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A new tool for pre-testing direct mail
Faulkner, Margaret; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 469-490
Persistent link: https://www.econbiz.de/10003746164