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Use of social networking sites by SMEs to engage with their customers : a developing country perspective

Sharma, Shavneet; Singh, Gurmeet; Aiyub, Asheefa Shaheen - In: Journal of internet commerce 19 (2020) 1, pp. 62-81

Persistent link: https://www.econbiz.de/10012179615

Try it on! : contingency effects of virtual fitting rooms

Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822

Persistent link: https://www.econbiz.de/10012198619

Does customer satisfaction exist in purchasing and usage of electronic home appliances in Bangladesh through interaction effects of social media?

Md Uzir Hossain Uzir; Abu Bakar bin Abdul Hamid; … - In: International journal of business excellence : IJBEX 23 (2021) 1, pp. 113-137

Persistent link: https://www.econbiz.de/10012506639

Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation

Lv, Haixia; Yu, Guang; Wu, Gang - In: International journal of information technology and … 17 (2018) 3, pp. 170-183

Persistent link: https://www.econbiz.de/10011896613

What attributes affect customer satisfaction in green restaurants? : an aspect-based sentiment analysis approach

Shahhosseini, Mansour; Nasr, Arash Khalili - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 472-490

Persistent link: https://www.econbiz.de/10014513662

Customer relationship management : review of technology impact and use cases

Yerpude, Samir; Rautela, Sonica - In: Digital transformation, strategic resilience, cyber …, (pp. 87-99). 2023

Persistent link: https://www.econbiz.de/10014428103

Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks

Costa, Sara Morgado da; Moro, Sérgio; Rita, Paulo; … - In: International journal of technology marketing : IJTMkt 17 (2023) 1, pp. 48-77

Persistent link: https://www.econbiz.de/10013503841

Twitter sentiment analysis of the low-cost Airline services after COVID-19 outbreak : the case of AirAsia

Nor Hasliza Saad; San, Chin Wei; Yaacob, Zulnaidi - In: Business systems research : a system view accross … 14 (2023) 2, pp. 1-23

Background: Public opinion about experience and expectation on services that appear on Twitter platforms provides valuable insights into satisfaction and experience. Objectives: This research investigates consumer perception and opinion toward AirAsia's services after the COVID-19 outbreak....

Persistent link: https://www.econbiz.de/10014527161

Calming the storm : how non-negative messages from fellow consumers can dispel negativity in a social media firestorm

Widdershoven, Svenja; Pluymaekers, Mark; Zourrig, Haithem; … - In: International journal of business communication : IJBC … 61 (2024) 1, pp. 18-38

Persistent link: https://www.econbiz.de/10014635444

The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786