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The role of sales representatives in cross-cultural business-to-business relationships

Gu, Flora Fang; Wang, Jeff Jianfeng; Wang, Danny T. - In: Industrial marketing management : the international … 78 (2019), pp. 227-238

Persistent link: https://www.econbiz.de/10012026183

Are your international salespeople culturally intelligent? : the influence of cultural intelligence on adaptive selling behavior with B2B customers

Kimber, David; Guesalaga, Rodrigo; Dickmann, Michael - In: The journal of business & industrial marketing 37 (2022) 4, pp. 734-747

Persistent link: https://www.econbiz.de/10013165213

Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts

Magnani, Giovanna - 2022

Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix … real-world case studies. Researchers of cross-cultural marketing and practitioners intending to get acquainted with the …

Persistent link: https://www.econbiz.de/10013270873

Cultural characteristics and tourist shopping spending

Su, Na; Min, Hyounae; Chen, Ming-Hsiang; Swanger, Nancy - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 8, pp. 1210-1231

Persistent link: https://www.econbiz.de/10011943038

Cross-cultural differences in uses of online experts

Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156

Persistent link: https://www.econbiz.de/10011440247

Die Bedeutung des kulturellen Umfelds für die Unternehmenspolitik multinationaler Unternehmen

Sacra, Erik C. W. - 1998

Persistent link: https://www.econbiz.de/10001481816

Consumer behavior and culture : consequences for global marketing and advertising

Mooij, Marieke K. de - 2004

Persistent link: https://www.econbiz.de/10001788068

Marketing across cultures : formerly international marketing ; a cultural approach

Usunier, Jean-Claude - 1996 - 2. ed.

Persistent link: https://www.econbiz.de/10000573497

Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content

Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of communication management : an international … 21 (2017) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10011600011

Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries

Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456

Persistent link: https://www.econbiz.de/10011709279

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