"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers … Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social … an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising … formats and how they work. Split into three sections: "The Changing Advertising Universe", "Advertising in a Digital Connected …