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Co-creating value in hotels using mobile devices : a conceptual model with empirical validation
Morosan, Cristian; DeFranco, Agnes - In: International journal of hospitality management 52 (2016), pp. 131-142
Persistent link: https://www.econbiz.de/10011442848
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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Resources for value co-creation in e-commerce : a review
Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin; Ballantyne, David - In: The journal of services marketing 28 (2014) 5, pp. 374-379
Persistent link: https://www.econbiz.de/10010419908
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Service-dominant orientation : measurement and impact on performance outcomes
Karpen, Ingo O.; Bove, Liliana L.; Lukas, Bryan A.; … - In: Journal of retailing 91 (2015) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10010500748
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End-user contribution to logistics value co-creation : a series of exploratory studies
Bahn, Kenneth D.; Granzin, Kent L.; Tokman, Mert - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010503353
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The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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Value co-creation and co-destruction in service ecosystems : the case of the Reach Now app
Schulz, Thomas; Zimmermann, Sina; Böhm, Markus; … - In: Technological forecasting & social change : an … 170 (2021), pp. 1-19
Persistent link: https://www.econbiz.de/10012805535
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A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.; Roth, Alexander; Santomier, James - In: Sport, Business and Management : an international … 12 (2022) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10012880113