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Sport brands : brand relationships and consumer behavior

Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10012597271

A conceptual framework to understand the creation of athlete brand and its implications

Hasaan, Ali; Kerem, Katri; Biscaia, Rui; Agyemang, … - In: International journal of sport management and marketing … 18 (2018) 3, pp. 169-198

Persistent link: https://www.econbiz.de/10011884695

The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators

Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700

Persistent link: https://www.econbiz.de/10011625274

Brand personality scale : how do Indian consumers interpret the personality dimensions?

Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47

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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84

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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

Persistent link: https://www.econbiz.de/10012126995

A systematic mapping study on customer loyalty and brand management

Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21

competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In … 337 publications on customer loyalty and brand management from 2000 to 2018. The results present the most cited works on …

Persistent link: https://www.econbiz.de/10012127012

Consumer brand loyalty in the Chilean wine industry

Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460

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Factors affecting Jordanian consumer loyalty toward cellular phone brand

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Consumer brand relationships : a research landscape

Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371

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