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The role of gamification in enhancing intrinsic motivation to use a loyalty program

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Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers

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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits

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Back to the future : progress and trends in hotel loyalty marketing

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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment

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The gift of co-creation : what motivates customers to participate

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Casino marketing, problem gamblers or loyal customers?

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Ways to measure loyalty of service users

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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

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