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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
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Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin; Li, Julie Juan - In: Journal of international marketing 16 (2008) 3, pp. 1-22
Persistent link: https://www.econbiz.de/10003766118
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International business marketing in emerging country markets : the third wave of internationalization of firms
Jansson, Hans - 2009 - Paperback ed.
Persistent link: https://www.econbiz.de/10003806717
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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
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Serving the world's poor: innovation at the base of the economic pyramid
Anderson, Jamie; Billou, Niels - In: Journal of business strategy 28 (2007) 2, pp. 14-21
Persistent link: https://www.econbiz.de/10003486928
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Fashion marketing to women in Kazakhstan
Low, Patrick; Freeman, Ina - In: Journal of fashion marketing and management 11 (2007) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10003428978
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Advertising strategies for new product diffusion in emerging markets : propositions and analysis
Swami, Sanjeev; Dutta, Arindam - In: European journal of operational research : EJOR 204 (2010) 3, pp. 648-661
Persistent link: https://www.econbiz.de/10003955999
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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011
Persistent link: https://www.econbiz.de/10008822507
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Business orientation, brand image, and business performance
Singh, Satyendra - In: Business practices in emerging and re-emerging markets, (pp. 45-68). 2008
Persistent link: https://www.econbiz.de/10003681470
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Business ethics and marketing practices in Nigeria
Akinmayowa, J. T. - In: Business practices in emerging and re-emerging markets, (pp. 89-115). 2008
Persistent link: https://www.econbiz.de/10003681476