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Place brands across U.S. cities and growth in local high-technology sectors

Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85

Persistent link: https://www.econbiz.de/10012544766

Augmenting the urban place brand : on the relationship between markets and town and city centres

Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654

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Place brand management : strategic marketing of cities, regions and nations

Melewar, T. C. (ed.); Dennis, Charles (ed.); … - 2016

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Global place branding campaigns across cities, regions, and nations

Bayraktar, Ahmet (ed.); Uslay, Can (ed.) - 2017

tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues …

Persistent link: https://www.econbiz.de/10011728587

Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China

Zhao, Weihong; Sun, Ru; Kakuda, Nakaya - In: Journal of business research : JBR 78 (2017), pp. 261-267

Persistent link: https://www.econbiz.de/10011736356

The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro

Sztejnberg, Raquel Goulart; Giovanardi, Massimo - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 421-445

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Public Branding and Marketing : A Global Viewpoint

Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.

disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the …, political, and economic conditions, this book will be of use to scholars and students in public administration, tourism studies …

Persistent link: https://www.econbiz.de/10012596856

Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects

Vuolteenaho, Jani; Basik, Sergei - In: Eurasian geography and economics 65 (2024) 4, pp. 459-485

Persistent link: https://www.econbiz.de/10014566193

There's a time and place : navigating omni-temporality in the place branding process

Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014534720

Praxishandbuch City- und Stadtmarketing

Meffert, Heribert (ed.); Spinnen, Bernadette (ed.); … - Bundesvereinigung City- und Stadtmarketing Deutschland - 2018

• Perspektiven für die kooperative Stadtentwicklung • Die Stadt als Marke • Die digitale Stadt • Tourismus, Standortmarketing und … Berufsfeld widmen wollen, ebenso wie an erfahrene haupt- oder ehrenamtlich tätige Praktiker aus dem Stadtmarketing. Vertreter der … Bundesvorsitzende der Bundesvereinigung City- und Stadtmarketing Deutschland (bcsd e.V.) und Leiterin von Münster Marketing. Jürgen …

Persistent link: https://www.econbiz.de/10014020681