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Product placement bibliometric study : generic journals versus specific-communication journals
Vila-López, Natalia; Küster, Inés - In: International journal of business communication : IJBC … 60 (2023) 4, pp. 1368-1397
Persistent link: https://www.econbiz.de/10014365732
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Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi; Dong, Yinan - In: Journal of macromarketing 43 (2023) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
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The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia; Pantoja, Felipe; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 42 (2023) 3, pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
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Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
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An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling; Fischer, Eileen; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
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Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon; Hudson, David; Peloza, John - In: Journal of business ethics : JOBE 80 (2008) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
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Product Placement
Hermanns, Arnold; Lemân, Fritjof - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 177-194). 2009
Persistent link: https://www.econbiz.de/10003766045
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Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian; Matthes, Jörg; Wirth, Werner; … - In: Psychology & marketing 25 (2008) 10, pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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What is this thing called product placement?
Sabour, Nadia I. - In: Advertising and communication : proceedings 4th …, (pp. 212-222). 2005
Persistent link: https://www.econbiz.de/10003353818
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676