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Employees' brand understanding, brand commitment, and brand citizenship behaviour : a closer look at the relationships among construct dimensions
Piehler, Rico - In: The journal of brand management : an international journal 25 (2018) 3, pp. 217-234
Persistent link: https://www.econbiz.de/10011884922
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Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
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An investigation into corporate trust and its linkages
Sharma, Kavita; Licsandru, Tana Cristina; Gupta, Suraksha; … - In: Journal of business research : JBR 117 (2020), pp. 806-824
Persistent link: https://www.econbiz.de/10012288102
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Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach
Soren, Anup Anurag; Chakraborty, Shibashish - In: Journal of retailing and consumer services 76 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014460800
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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The impact of the social protest on brand commitment
Shuv-Ami, Avichai - In: Journal of enterprising communities : people and places … 10 (2016) 3, pp. 249-261
Persistent link: https://www.econbiz.de/10011540093
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Loyalty intentions : does the effect of commitment, credibility and awareness vary across consumers with low and high involvement?
Mathew, Veeva; Ali, Rofin Thirunelvelikaran Mohammed; … - In: Journal of Indian business research 6 (2014) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10010492688
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542