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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna; Boeck, Harold; Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
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Communicating quality while evoking loss : how consumers assess extra charges in the Airbnb marketplace
Dogru, Tarik; Majid, Kashef; Laroche, Michel; Mody, … - In: Tourism management : research, policies, practice 87 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648419
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Hofstede's individual-level indulgence dimension : scale development and validation
Heydari, Ali; Laroche, Michel; Paulin, Michèle; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648929
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What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
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More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
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How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin; Laroche, Michel - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
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Masstige marketing in 2023 and beyond : an introduction to the special issue on masstige marketing
Unnithan, Anandakuttan B.; Laroche, Michel; Kumar, Ajay - In: International journal of consumer studies 48 (2024) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10014531500
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Antecedents and consequences of fake reviews in a marketing approach : an overview and synthesis
Sahut, Jean-Michel; Laroche, Michel; Braune, Eric - In: Journal of business research : JBR 175 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014549667