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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924
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Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver - 1998
Persistent link: https://www.econbiz.de/10000655967
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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Achieving adaptive ends through equivocality: a study of organizational antecedents and consequences
Neill, Stern; Rose, Gregory - In: Journal of business research : JBR 60 (2007) 4, pp. 305-313
Persistent link: https://www.econbiz.de/10003451382
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A model of the effect of affect on economic decision making
Hermalin, Benjamin E.; Isen, Alice M. - In: Quantitative marketing and economics : QME 6 (2008) 1, pp. 17-40
Persistent link: https://www.econbiz.de/10003703893
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The curse of competitiveness : how advice from experienced colleagues and training can hurt marketing profitability
Kalra, Ajay; Soberman, David A. - In: Journal of marketing 72 (2008) 3, pp. 32-47
Persistent link: https://www.econbiz.de/10003709041
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To aggregate or not to aggregate : should decisions and models have the same frequency?/ Meltem Kiygi Calli, Marcel Weverbergh, and Philip Hans B. F. Franses
Kiygi Calli, Meltem; Weverbergh, Marcel; Franses, … - 2010
Persistent link: https://www.econbiz.de/10009010293
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Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali; Varki, Sajeev - In: Journal of marketing theory and practice 22 (2014) 4, pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
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A simple decision market model
Grainger, Daniel; Watkin-Lui, Felecia; Sun, Sizhong; … - In: The journal of prediction markets 9 (2015) 3, pp. 40-63
Persistent link: https://www.econbiz.de/10011547166