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Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc - In: The journal of services marketing 30 (2016) 2, pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
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The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework
Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497
The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...
Persistent link: https://www.econbiz.de/10011379472
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per; Gummerus, Johanna; Koskull, Catharina von; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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Customer’s potential value : the role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
value of novel technological services. To understand and achieve the potential value, customers need first to unlearn their …
Persistent link: https://www.econbiz.de/10009761863
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Resources for value co-creation in e-commerce : a review
Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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Retrospective : a cross-sectional test of the effect and conceptualization of service value revisited
Cronin, J. J. - In: The journal of services marketing 30 (2016) 3, pp. 261-265
Persistent link: https://www.econbiz.de/10011524364
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Value-in-context in crowdfunding ecosystems : how context frames value co-creation
José Quero, María; Ventura, Rafael; Kelleher, Carol - In: Service business 11 (2017) 2, pp. 405-425
Persistent link: https://www.econbiz.de/10011732388
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Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.; Marcos Cuevas, Javier - In: Marketing theory 16 (2016) 4, pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
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The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.; Busser, James A.; Bai, Billy; Kim, Hyelin - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 4, pp. 672-696
Persistent link: https://www.econbiz.de/10012520333