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How globalization affects consumers: Insights from 30 years of CCT globalization research

Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298

Persistent link: https://www.econbiz.de/10012271437

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663

Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning

Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10010337976

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691

Language in globalised interactive business : apaptation vs. standardisation

Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162

Persistent link: https://www.econbiz.de/10011776987

Drivers of local relative to global brand purchases : a contingency approach

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010520821

How market research shapes market spatiality : a global governmentality perspective

Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40

Persistent link: https://www.econbiz.de/10009771554

Conceptualizing contemporary markets : introduction to the special issue

Gruin, Julian; Massot, Pascale - In: Competition & change : the journal of global business … 25 (2021) 5, pp. 507-516

Persistent link: https://www.econbiz.de/10012660683

The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61

Persistent link: https://www.econbiz.de/10012660728

Global versus local consumer culture : theory, measurement, and future research directions

Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011999569

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