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Sport league website: an effective marketing communication tool for corporate sponsors
Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 3, pp. 314-327
Purpose Although high-profile sport league website sponsorships have increased in popularity over the last decade, academic research on the topic has not kept pace, resulting in little knowledge of ways to improve the effectiveness of this sponsorship type. This paper aims to discuss this issue....
Persistent link: https://www.econbiz.de/10014811527
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A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun; Cho, Chang-hoan - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
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Effects of promotional-based advertising on brand associations
Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
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Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun; Sutherland, John C. - In: Journal of advertising research 55 (2015) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
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The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum; Heo, Jun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
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Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
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What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun; Muralidharan, Sidharth - In: Journal of marketing communications 25 (2019) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
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The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun; Heo, Jun - In: International journal of advertising : the review of … 43 (2024) 2, pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
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Do fans care? : assessing the influence of corporate social responsibility on consumer attitudes in the sport industry
Walker, Matthew; Kent, Aubrey - In: Journal of sport management : the official journal of … 23 (2009) 6, pp. 743-769
Persistent link: https://www.econbiz.de/10003929243
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Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865