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81
Happiness begets money :
emotion
and engagement in live streaming
Lin, Yan
;
Yao, Dai
;
Chen, Xingyu
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
Saved in:
82
#artoninstagram : engaging with art in the era of the selfie
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
International journal of market research
63
(
2021
)
2
,
pp. 134-160
Persistent link: https://www.econbiz.de/10012492723
Saved in:
83
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
84
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
85
Real-time co-creation and nowness service : lessons from tourism and hospitality
Buhalis, Dimitrios
;
Sinarta, Yeyen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 563-582
Persistent link: https://www.econbiz.de/10012179443
Saved in:
86
Social media research in and of India : a snapshot
Ilavarasan, P. Vigneswara
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 135-148)
.
2018
Persistent link: https://www.econbiz.de/10011825150
Saved in:
87
Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
; …
- In:
EuroMed journal of business
9
(
2014
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10010392796
Saved in:
88
Social network marketing
strategy
and SME
strategy
benefits
Nobre, Helena
;
Silva, Daniela
- In:
Journal of transnational management : the official …
19
(
2014
)
2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010381417
Saved in:
89
Aggression strategies of digital organizations
Yaşar, Okan
- In:
Dark side of digital organization
,
(pp. 69-86)
.
2021
Persistent link: https://www.econbiz.de/10012498781
Saved in:
90
User-generated branding via social media : an examination of six running brands
Geurin, Andrea N.
;
Burch, Lauren M.
- In:
Sport management review
20
(
2017
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011736238
Saved in:
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