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Christian Grönroos: I did it my way
Grönroos, Christian - In: Journal of Historical Research in Marketing 9 (2017) 3, pp. 277-301
Purpose The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar …
Persistent link: https://www.econbiz.de/10014873611
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Guest editorial: relationship marketing : past, present and future
Gummerus, Johanna; Koskull, Catharina von; Kowalkowski, … - In: The journal of services marketing 31 (2017) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011615567
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Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina; Helkkula, Anu; Aarikka-Stenroos, Leena - In: Journal of service management 26 (2015) 2, pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
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IT-related service : a multidisciplinary perspective
Huang, Ming-hui; Rust, Roland T. - In: Journal of service research : JSR 16 (2013) 3, pp. 251-258
Persistent link: https://www.econbiz.de/10009782150
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Is obsession with data and analytics making future marketers analytical researchers? : a conceptual customer relationship marketing model for customized marketing education
Kaur, Gunjeet - In: Journal of education for business 94 (2019) 8, pp. 569-575
Persistent link: https://www.econbiz.de/10012201291
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …
Persistent link: https://www.econbiz.de/10012888446
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Interactions between service customers : managing on-site customer-to-customer interactions for service advantage
Nicholls, Richard - 2005
Persistent link: https://www.econbiz.de/10003224823
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Handbook of services marketing & management
Swartz, Teresa A. (contributor); Iacobucci, Dawn (contributor) - 2000 - Online-Ausg.
authors present contributions from the world's leading experts on services marketing and management …
Persistent link: https://www.econbiz.de/10013207907
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Aktuelle Forschungsfragen im Dienstleistungsmarketing
Stauss, Bernd (contributor) - 2009
Dienstleistungsmarketing“, der im Jahre 2008 vom Lehrstuhl für Dienstleistungsmanagement an der Katholischen Universität Eichstätt …
Persistent link: https://www.econbiz.de/10014014711
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Handbook of services marketing & management
Swartz, Teresa A. (ed.); Iacobucci, Dawn (ed.) - 2000
marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides … an excellent introduction to the topics and issues that define service marketing today. Editors Swartz and Iacobucci have … Distinguished Professor of International Marketing, Northwestern University "Services, because of their intangibility, variability …
Persistent link: https://www.econbiz.de/10012692074