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various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile … are the key drivers of brand loyalty. However, other opinions are also presented for their different perspectives and a …
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other critical social exchange constructs (satisfaction, trust, commitment) and their influence on hotel brand loyalty. The …To enlarge current understanding of hospitality brand management, this study investigates the relationship among social … that reflects a comprehensive view of the relationships among social identity construct (customer brand identification) and …
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implementing a good strategy and employing necessary factors in its business, i.e.brand trust, customer satisfaction and brand … that the brand trust of Tokobagus.com is high, meaning that consumers are satisfied with the business. In parallel, the … brand loyalty is high. In fact, brand trust directly affects customer satisfaction, while customer satisfaction directly …
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customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty … to test the proposed model. The findings provide support to the idea that brand trust and the brand relationship quality … of brand relationship quality and brand trust in promoting brand loyalty and give some foundational knowledge about how …
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