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The role of customers in co-cr...
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81
Customer co-creation in B2C e-commerce : does it lead to better new products?
Pee, L. G.
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011527512
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82
Why does customer co-creation improve new travel product performance?
Tseng, Fang-Mei
;
Chiang, Lan-Lung
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2309-2317
Persistent link: https://www.econbiz.de/10011472277
Saved in:
83
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
84
A framework for innovative service design
Furrer, Olivier
;
Sudharshan, Devanathan
;
Tsiotsou, …
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
Saved in:
85
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
Saved in:
86
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
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87
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
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88
Exploring the "black box" of customer co-creation processes
Trischler, Jakob
;
Pervan, Simon J.
;
Scott, Donald Robert
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10011741253
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89
A capabilities-based service development process for industrial manufacturers
Helm, Roland
;
Graf, Yvonne
- In:
International journal of knowledge management studies : …
9
(
2018
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011874957
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90
Sales-marketing encroachment effects on innovation
Keszey, Tamara
;
Biemans, Wim
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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