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Augmented reality : the key to unlock customer engagement potential

Ganesan, Muruganantham; Kumar, B. Dinesh - In: Marketing intelligence & planning 42 (2024) 6, pp. 976-1009

Persistent link: https://www.econbiz.de/10015056926

Co-creation and the factors that influence a consumer's willingness to co-create value

Boadi, Portia Opoku; Liu, Yijun; Karikari, Ama Foriwaa; … - In: International journal of e-business research : an … 16 (2020) 2, pp. 17-31

Persistent link: https://www.econbiz.de/10012302675

Representative co-production : broadening the scope of the public service logic

Eriksson, Erik Masao - In: Public management review 21 (2019) 2, pp. 291-314

Persistent link: https://www.econbiz.de/10012178734

Service-dominant logic and the business model concept: toward a conceptual integration

Clauß, Thomas; Laudien, Sven M.; Daxböck, Birgit - In: International journal of entrepreneurship and … 18 (2014) 4, pp. 266-288

Persistent link: https://www.econbiz.de/10010477267

"It's not us, it's them!" : rethinking value co-creation among multiple actors

Yngfalk, Anna Fyrberg - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1163-1181

Persistent link: https://www.econbiz.de/10010195000

A test of two models of value creation in virtual communities

Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292

Persistent link: https://www.econbiz.de/10010195893

How do consumers co-create their experiences? : an exploration in the heritage sector

Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 30-59

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Integrated value co-creation and affective commitment in banking industry

Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 509-515

Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in creating value. This concept has grown into a rich and wide array of studies that have become an area of intense focus in the discipline. Nevertheless, the understanding of the...

Persistent link: https://www.econbiz.de/10012221592

Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528

Persistent link: https://www.econbiz.de/10012667880

Blurring the lines between physical and digital spaces : business model innovation in retailing

Jocevski, Milan - In: California management review 63 (2020) 1, pp. 99-117

Persistent link: https://www.econbiz.de/10012309225