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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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Transforming form the goods to the service-dominant logic
Skålén, Per; Edvardsson, Bo - In: Marketing theory 16 (2016) 1, pp. 101-121
Persistent link: https://www.econbiz.de/10011494990
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Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D. - In: Journal of macromarketing 40 (2020) 3, pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
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The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.; Akaka, Melissa Archpru; Wieland, Heiko - In: Journal of business research : JBR 116 (2020), pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
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Service-dominant logic 2025
Vargo, Stephen L.; Lusch, Robert F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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Reconceptualizing resources : a critique of service-dominant logic
Campbell, Norah; O’Driscoll, Aidan; Saren, Michael - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10010227830
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The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10010233213