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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Value proposition framework : implications for employer branding
Sengupta, Atri; Bamel, Umesh; Singh, Pankaj - In: Decision 42 (2015) 3, pp. 307-323
Persistent link: https://www.econbiz.de/10011471902
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Editorial: corporate social responsibility and brand building
Rajagopal - In: International journal of business competition and … 6 (2018) 3, pp. 159-160
Persistent link: https://www.econbiz.de/10012038862
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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Toward a conceptual model for determining CEO brand equity
Cottan-Nir, Osnat - In: Corporate reputation review : an international journal 22 (2019) 4, pp. 121-133
Persistent link: https://www.econbiz.de/10012133011
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Hybrid high-involvement in marketing and communication : how to enable a start-up culture in corporations to enhance innovation
Prexl, Katja-Maria - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 1, pp. 36-42
Persistent link: https://www.econbiz.de/10012003556
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Special issue: corporate social responsibility and brands
Golob, Urša (ed.); Podnar, Klement (ed.) - 2019
Persistent link: https://www.econbiz.de/10012060031
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Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
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Branding an industry?
Bajde, Domen - In: The journal of brand management : an international journal 26 (2019) 5, pp. 497-504
Persistent link: https://www.econbiz.de/10012060153